Your work runs 9 to 5. So does the market.
Connect your broker. Set your goal and risk level. Effano trades automatically while you work.
SEBI compliance coming soon · Funds stay in your Demat · Cancel anytime
Works with
Active positions · 2 running · 1 watching
+₹1,840
P&L Today
100%
Protected
None
Your input
2,000+
Indian stocks tracked every market day
100+
News sources scanned every market day
200+
Signals checked per stock, per session
< 1 sec
To place a trade when conditions are right
Most trading tools are built for people who watch markets all day.
Missed stop-loss
Without Effano
Trade placed before a meeting. Down 9% by the time you check at 6 PM.
With Effano
Effano automatically sets your protection the moment a trade opens. No delay, no checking required.
Missed entry
Without Effano
Perfect setup at 9:45. Client call at 10:00. The opportunity is gone by 10:12.
With Effano
Effano acts when conditions are right — not when you happen to be free.
WhatsApp tip
Without Effano
Group said buy. You did. They sold. You found out at 6 PM.
With Effano
Effano acts on market data — not Telegram, not a group chat, not a tip.
Your portfolio, watched continuously.
Institutional trading desks run dedicated research teams for this. Effano does that job automatically — no team required on your end.
- News and market sentiment tracked across 100+ sources in real time
- Price movements monitored across 2,000+ stocks every session
- Market conditions read automatically — trades only happen when the setup is right
- Company financials and fundamentals kept up to date
Latest news
3 of your stocks in the news today
Stock prices
2 stocks nearing your buy range
Market mood
Markets trending up · Good conditions
Company updates
Earnings results due next week
Big investor moves
Large funds buying into Nifty 50
Bought HDFC Bank
+2.3% so farWhy this trade was placed
Protection active
No black box. Every trade has a reason.
Effano never guesses. Every trade is backed by your strategy, protected by your risk rules, and explained to you in plain language — no charts, no jargon.
- Stop-loss and trailing stop-loss set before every trade opens — automatically
- Daily loss cap, position size, and max trades — all set by you once, enforced every time
- Close all positions before market close if you don't want overnight exposure
- Full breakdown of charges after every trade — brokerage, STT, exchange fees, GST
How it works
5 minutes to set up. Runs on its own after that.
Set your goal and risk level
Tell us how much to invest, how much risk per trade, your daily loss limit, and whether you want positions closed by end of day. That's the only setup you do.
Effano trades for you.
When conditions match your strategy, Effano places the trade. You don't need to watch a screen or time anything.
Check in when you want.
See what traded and why, in plain language. Adjust your settings or leave it running — your choice.
After setup, everything runs automatically. Change your settings whenever you want.
What changes when trading is automatic
Effano vs a regular broker account.
Your money never leaves your Demat
We only get execution access. You keep full custody.
SEBI compliance coming soon
Every action logged, traceable, and auditable.
No hidden charges
Every rupee broken down, per trade.
Cancel anytime
No lock-ins. Stop whenever you like.
Effano trades on your behalf. Not with your money.
Here's exactly what Effano can and cannot do when you connect your broker.
Your Demat account
Your money · Your account
API permission only
Execute trades
Cannot withdraw
Cannot transfer
Effano executes
Trades · Stop-losses · Risk
Money stays yours
In your Demat · Always
Effano can
- Place buy and sell orders within your strategy
- Set stop-loss and trailing stop-loss before a position opens
- Exit automatically when your risk limits are hit
- Stop trading for the day if your daily loss cap is reached
- Close all positions before market close if you've opted for square-off
Effano cannot
- Withdraw funds from your account
- Transfer money to any external account
- Access your broker login or password
- Trade outside your pre-set strategy rules
Co-founded by people from CRED and Nextdoor.
CRED is India's leading fintech. Nextdoor is NYSE-listed. The team that built them is building Effano.
CRED
India · Fintech Unicorn
Nextdoor
United States · NYSE listed
Questions you probably have
Straight answers, no jargon.